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PAR Technology Unveils Smart Passes: The Next Era of Loyalty Engagement

via Business Wire

Redefining guest engagement in a mobile-first, value-driven era

PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of Smart Passes, a wallet-native loyalty solution that transforms Apple and Google Wallet into a real-time, app-free loyalty channel.

Smart Passes, built into the PAR® Punchh® platform and designed for mobile-first guests, gives restaurant brands a new way to reach, convert, and retain guests where they already are: their phones. With one-tap enrollment and real-time delivery of points, perks, and offers, Smart Passes brings loyalty into guests’ daily routines without downloads, logins, or delays.

“This isn’t loyalty tacked on; it’s loyalty-first by design,” said Savneet Singh, CEO of PAR Technology. “Smart Passes creates a new, native loyalty channel that removes friction without disrupting the guest experience or operational flow. By embedding this into the tech stack, brands can deliver a truly unified guest experience—where loyalty feels effortless, intuitive, and part of every interaction.”

Loyalty That Lives Where Guests Live

As the loyalty market surges toward $217 billion by 2028, brands need frictionless solutions to stay competitive. Yet, many loyalty programs still fall short with outdated systems, such as forcing logins and tedious sign-ups, that drive away 70% of guests.

Smart Passes removes those barriers with one-tap enrollment, real-time updates, and no app requirement. Smart Passes engages casual guests and first-timers often overlooked, extending program reach with minimal lift.

Unlike third-party wallet tools that sit outside core systems, Smart Passes is fully integrated into Punchh, syncing directly with existing campaigns, guest data, and engagement flows—no added vendors, no data silos, no manual syncs.

“App-less loyalty has made loyalty effortless for our guests and our team,” said Rachel McGraw, Loyalty Marketing Coordinator at Salsarita’s. “Guests are returning more often, and redemptions are up. Many guests enjoy using the wallet pass because it’s instant and convenient, while others prefer the app—both work seamlessly together to expand how we reach our guests and drive higher visit frequency and redemptions.”

Smart Passes is available now for restaurant brands looking to expand loyalty without added complexity, cost, or tech overhead. Offer Passes will roll out in Q1 2026.

To learn more about how Smart Passes can transform your loyalty strategy, request a demo today.

About PAR Technology

PAR Technology Corporation (NYSE: PAR) is a leading foodservice technology provider, powering a unified, purpose-built platform engineered to scale and adapt with brands at every stage of growth. Designed with flexibility and openness at its core, PAR’s solutions—spanning point-of-sale, digital ordering, loyalty, back-office, payments, and hardware—integrate with others, yet deliver maximum impact as a unified system. With intentional innovation at the forefront, PAR’s solutions streamline operations, drive higher engagement, and strengthen guest experiences for restaurants and retailers globally. To learn more, visit partech.com or connect with us on social media.

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